Investment reports

Ducati announces record revenues and profits for 2021 – Roadracing World Magazine

Ducati Announces 2021 Revenue, Operating Profit and Sales Results

59,447 motorcycles delivered, €878 million in revenue and €61 million in operating profit, or 7% operating margin in line with pre-pandemic levels

The highest investment plan ever in new product development and process innovation will be entirely self-funded

The core values ​​of Style, Sophistication, Performance and Confidence chart the course for future growth to make the Ducati brand and products even more attractive

Borgo Panigale (Bologna, Italy), March 17, 2022 – Ducati closes 2021 announcing the best revenue and operating profit ever, which adds to the excellent sales performance.

The Bolognese manufacturer delivered a record 59,447 motorcycles to enthusiast customers around the world, achieving a sales increase of +24% compared to 2020 (48,042) and +12% compared to 2019 (53,183) .

A record is also recorded in terms of revenues, which amount to 878 million euros with growth of + 30% in 2020 (676 million euros) and + 23% in 2019 (716 million euros) , and in terms of operating profit, which reached €61 million, up +154% over 2020 (€24 million) and +18% over 2019 (€52 million). Operating margin of 7% (2020: 4%; 2019: 7%) is in line with pre-pandemic levels.

In addition, Ducati was able to secure all future self-financed investments in technology development, product and process innovation.

All these results have been achieved despite the difficulties encountered in the supply crisis and the shortage of components, on which Ducati is constantly working also with the support of the VW Group.

Claudio Domenicali, CEO of Ducati: “It is difficult to comment on the economic results without taking into account the ongoing conflict in Ukraine. I really hope that the hostilities will end as soon as possible, with a cessation of violence and a return to diplomacy to settle disputes. We are emerging from an already particularly complex year, during which, like all players in the production industry, we were faced with difficulties linked to the persistent supply crisis. However, thanks to great flexibility and constant dialogue with our partners and the union, at Ducati we have been able to satisfy a record number of passionate customers, while achieving excellent financial results. These achievements are the result of teamwork that has involved every employee working at Ducati in Borgo Panigale, in subsidiaries and dealerships around the world, as well as a select group of high quality suppliers. I would like to thank them all for their passion and commitment, as well as all the Ducatisti who trusted us when choosing our bikes.

Henning Jens, CFO of Ducati: “It is impossible to comment on the 2021 results these days without mentioning the ongoing war in Ukraine, which could have a significant impact on more than the European economy, including all manner of supply chain disruptions and on the markets. Before any commercial consideration, this conflict represents an unbearable human disaster on our doorstep. And we support all international efforts to find the path to peace in this region.

“As regards the financial performance of 2021, despite the very difficult situation, Ducati closed the year with a record result in terms of turnover and operating profit, fully recovering the level of profitability before the pandemic. In light of the significant external disruptions to the supply chain and production areas, this is a remarkable achievement for the entire Ducati Group. Additionally, cash generation remains strong, thanks to improved financial performance and WCR optimisation. Based on this solid financial situation, we will intensify our investments in our growth plan, which will be entirely self-funded. This includes the further expansion of our product portfolio to tap into new customer segments as well as the continued development of our global retail network.

To further strengthen its presence in the world, Ducati opened 84 new dealerships in key locations last year, contributing to the extension of a global sales network which now has 790 dealerships in more than 90 countries.

In 2021, the number of employees in the company exceeded 1,900 for the first time. The excellent working conditions, the improvement of the increasingly heterogeneous and inclusive environment, as well as the organizational model intelligent working solutions that Ducati offers its staff, have earned the manufacturer the Top Employer Italy certification for the eighth consecutive time.

Ducati is once again competing in the MotoGP World Championship which began on March 6 in Qatar, building on the second consecutive MotoGP World Manufacturers’ title victory won in 2020 and 2021. Ducati will also compete in the Superbike World Championship, which will start in April.

At the end of 2021, Ducati announced the start of its electric era. Following its habits of using racing competition as a laboratory for technologies that then become a reality for all motorcyclists, the company enters the world of electric bicycles from the electric class of the MotoGP World Championship. From the 2023 season, Ducati will be the sole supplier of motorcycles for the FIM Enel MotoE™ World Cup.

With the unveiling of the 2022 model year, Ducati introduced the DesertX, entering the new segment of mid-range enduro motorcycles. At the same time, with the 2022 update, the Panigale V4 becomes the closest vehicle to a MotoGP motorcycle ever built, proof of how the brand can broaden its horizons without losing its sporting roots and identity.

For the years to come, the company is investing in an ambitious growth trajectory to further expand its range, always respecting its fundamental values ​​of Style, Sophistication, Performance and Confidence. The goal is to offer its passionate customers products and experiences that increasingly represent a unique blend of beauty, technology and performance combined with an unmistakable Italian style.